About Amac

For over 15 years Amac have offered professional fitness qualifications to anyone looking to pursue a career in the fitness industry or build on their existing portfolio.

We’re a friendly family-run company with a background in the education sector and expertise working in the fitness industry. Amac’s co-founder, Dave Lee, produces all our learning resources in-house which means content is continuously adapted to meet the changing needs of students and employers.

Amac team meeting in progress.

The Amac Team are passionate about providing the best standard of fitness training alongside exceptional customer service. Amac’s tutors remain unrivalled by any other fitness training provider, working together to share best practice and consistently exceeding the expectations of our students.

‘Directors have an ambitious vision for creating excellence in the training they offer and the learners they teach.’

Ofsted Inspection Report, February 2019

Amac also have a partnership with Education & Skills Funding Agency enabling us to offer Advanced Learner Loans to students. We offer a variety of payment options to help make fitness qualifications more affordable too.

Alongside qualifications in Gym Instructing and Personal Training we run our exclusive PROfusion Range of short-courses which are endorsed by PD Approval and recognised by employers. These are a great way for L2 Fitness Instructors to upskill and lead group exercise classes and for L3 Personal Trainers to incorporate varied training methods into their training programmes.

History of Amac

Amac through the years…

  • History logo


  • History logo


  • History logo


  • History logo


  • History logo


Amac stands for ‘Associated Martial Arts Consultants’ and was founded by Dave and Liz in 2000 following their dissatisfaction with coaching resources for the martial arts industry.

Although martial arts was the original focus of their business, Amac soon teamed up with Pro Active Health to produce circuit cards to help all instructors add variety to their circuit classes.

It’s been over fifteen years since, Amac has been approved by YMCA Awards to provide training courses and has delivered many projects that have encouraged progression into further education and employment.

Amac’s Directors Dave Lee and Liz Lee back in 2003 when they first started offering professional fitness qualifications.

Amac’s Directors Dave Lee and Liz Lee back in 2003 when then first started offering professional fitness qualfications.

Amac’s Director Dave Lee and Liz Lee outside our Head Office in Canterbury, 2015

Amac’s Director Dave Lee and Liz Lee outside our Head Office in Canterbury, 2015

Amac have worked with public and private leisure providers, schools, colleges, local councils and constabularies, offered apprenticeships and government funding.

Dave continues to develop content and publish resources for the fitness industry whilst remaining focussed in his academic research investigating vocational pedagogy alongside professional development. Liz now oversees Amac’s business strategy, operation and development.