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If you are feeling depressed or anxious, you might want to consider adding some physical activity to your daily routine. Sports Management magazine recently featured a research study by the University of South Australia, published in the British Journal of Sports Medicine, which has found that exercise is 1.5 times more effective than counselling or […]
In my last post, I discussed using social media to recruit new clients. This post follows on, looking instead at how to use social media for retaining (keeping) clients. Retaining clients as a personal trainer is essential for growing and maintaining a successful business. Social media can be a powerful tool for keeping in touch […]
I am often asked by budding personal trainers how they can attract new clients. The conversation invariably turns to social media. Using social media as a personal trainer can be a powerful way to grow your business, as it allows you to connect with potential clients, build your brand, and promote your services. Here are […]
Attracting clients for gym-based PTs One question I frequently get asked is how gym-based personal trainers can attract more clients. Below I have compiled a list of a few possible strategies. The key is to be proactive, approachable, and make it easy for potential clients to learn more about your services and how you can […]
The ‘cost of living crisis’ is damaging our health Our health and wellbeing is influenced by many different factors, ranging from our education and employment to housing and our community. Some of these factors, known as health determinants, are partly explained by our genetic makeup or how accessible local health facilities and programmes are to […]
The importance of theory to professional practice One thing I always try to emphasise when teaching is the importance of theory. For example, as a fitness professional, you need to know how an exercise or mode of training will impact on your client’s body. You need to know this to make your training safe, relevant, […]
We are pleased to announce the creation of an ‘Active IQ Certified’ logo for our students when they become qualified. It can be used on LinkedIn and other social media channels, dropped under an email signature and used on a website. Active IQ have created this logo in direct response to requests from students to […]
Whilst today’s news has revealed the approval of a vaccine for COVID-19 and offers us all a glimmer of hope for the return of some semblance of normality in the relatively near future; it is, however, still with us and just as virulent. For those who have had this virus and recovered, a number of […]
This month, Marmot and colleagues published ‘Marmot Review 10 Years On’, looking at the health inequalities identified in their original review in 2010. Health inequalities refer to the differences between people due to social, geographical, biological or other factors. Some differences, such as ethnicity, gender or age, may be fixed; whereas others are caused by […]
Many news outlets recently reported on claims that labelling food with how much exercise is needed to ‘burn’ it off can reduce obesity. The research that prompted these articles can be read here . The research basically suggests that food labels should display how much exercise it would take to burn off the calories. They […]
