Our core values

We’re a friendly and family-run business and our students are at the heart of all we do. We pride ourselves on our educational background and partnerships we have with reputable organisations who share our core values.

‘Directors have an ambitious vision for creating excellence in the training they offer and the learners they teach.’

Ofsted Inspection Report, February 2019

Understand what sets us apart from other training providers, learn how we have evolved to become one of the most highly regarded training providers in the fitness industry and be assured that all of our qualifications are accredited to the highest professional and industry standards.

‘An extremely positive and productive Quality Assurance Review that highlighted many of the exceptional procedures in place that align with CIMSPA standards. AMAC should be considered the gold standard in terms of what they deliver.’

CIMSPA Quality Assurance Report, November 2023

Dave’s our Education and Training Director. The following short clip gives you an insight into what he thinks makes us great!


We provide the course you need

You will have noticed many training providers offer a range of course titles such as Platinum Personal Trainer, Elite Fitness Instructor, Full Immersion Personal Trainer which can be very confusing! Pay particular attention to the qualifications within that fancy title and check that it actually offers the courses you need. Here at Amac we are transparent with our course offerings and tailor packages to suit the individual requirements and interests of our students. Whether you are starting out in the fitness industry or have an established career in this field already, Amac offer courses to suit you and your lifestyle.

We stick to what we know

If you read Our Story you will see that we are established fitness education providers who have been running professional fitness qualifications for over 20 years. You can be assured that fitness is our area of expertise and this is why you will not find us offering courses in non-related industries too.

We are happy to signpost graduates regarding working in the fitness industry and further qualifications. However, we leave formal careers guidance to qualified professional careers advisors through our partner, The National Careers Service.

Amac will not push you to book any courses with us through promises of guaranteed interviews or jobs. We believe this is very misleading and can lead to students getting tied into contracts which do not always have their best interests at heart.

Amac tutors Kris Maciolek and Lucy Wilby.

Our Tutors look forward to getting together and sharing ideas at team meetings.

Dave Lee and Nicola Robbins in the Amac offices.

A peek behind the scenes as we test our latest online course.

We understand that everyone is different

Amac’s courses are for people who are serious about achieving. We want you to know what to expect when you enrol on your course. There are no short-cuts, for example you cannot become a personal trainer overnight, but with Amac you can qualify in a time-frame that is within your control. This could be within a matter of weeks or at a more gradual pace, if preferred. Our learning style incorporates blended learning which incorporates face-to-face tutorial alongside independent studies.

All Amac’s qualifications are accredited and recognised nationally by employers. Don’t just take our word for it, though, read what our graduates say!