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Attracting clients for gym-based PTs One question I frequently get asked is how gym-based personal trainers can attract more clients. Below I have compiled a list of a few possible strategies. The key is to be proactive, approachable, and make it easy for potential clients to learn more about your services and how you can […]
The ‘cost of living crisis’ is damaging our health Our health and wellbeing is influenced by many different factors, ranging from our education and employment to housing and our community. Some of these factors, known as health determinants, are partly explained by our genetic makeup or how accessible local health facilities and programmes are to […]
The importance of theory to professional practice One thing I always try to emphasise when teaching is the importance of theory. For example, as a fitness professional, you need to know how an exercise or mode of training will impact on your client’s body. You need to know this to make your training safe, relevant, […]
We are pleased to announce the creation of an ‘Active IQ Certified’ logo for our students when they become qualified. It can be used on LinkedIn and other social media channels, dropped under an email signature and used on a website. Active IQ have created this logo in direct response to requests from students to […]
Whilst today’s news has revealed the approval of a vaccine for COVID-19 and offers us all a glimmer of hope for the return of some semblance of normality in the relatively near future; it is, however, still with us and just as virulent. For those who have had this virus and recovered, a number of […]
This month, Marmot and colleagues published ‘Marmot Review 10 Years On’, looking at the health inequalities identified in their original review in 2010. Health inequalities refer to the differences between people due to social, geographical, biological or other factors. Some differences, such as ethnicity, gender or age, may be fixed; whereas others are caused by […]
Many news outlets recently reported on claims that labelling food with how much exercise is needed to ‘burn’ it off can reduce obesity. The research that prompted these articles can be read here . The research basically suggests that food labels should display how much exercise it would take to burn off the calories. They […]
The BBC published an article last week reporting on the World Health Organisation’s research which asserted adolescent inactivity has become a ‘global epidemic’. Over 80% of adolescents (11-17 years old) are not getting enough exercise or physical activity, damaging their health (both physical and mental), brain development, cognitive function, and social skills as a result. […]
The BBC published a very interesting article yesterday (24/9/19) entitled “Obesity not caused by lack of willpower” The article was summarising the key findings of a British Psychological Society report), which is definitely worth a read for all fitness and health professionals. Current statistics show 63% of UK adults are overweight or obese, and 26.9% […]
I was recently asked whether HIIT training is safe for children to perform on a regular basis. I was not able to give a definitive answer, however. Despite my personal proclivity for HIIT, my gut answer was ‘no’. This, of course, awakened my curiosity and I subsequently hunted for an answer. The reason I instinctively […]
